Own NewHelp Center

Managing Brands

How to create and manage brand identities for your developments.

Brands allow you to market developments under different names. For example, if your company is "Berkeley Homes PLC", you might have brands like "St Edward" or "Berkeley Homes" for different development types.

Brands are available to Builder Marketing, Admin, and Owner roles. These roles can create and update brands.

Why Use Brands?

  • Multiple identities - Market luxury and standard developments under different names
  • Brand recognition - Buyers see the brand they recognise, not your corporate name
  • Flexible marketing - Each brand can have its own logo

Accessing Brands

  1. Log in to your builder account
  2. Navigate to Marketing > Brands in the sidebar
  3. You'll see a list of all your brands

Creating a Brand

  1. Click the "New Brand" button
  2. Enter the brand details:
    • Brand Name - The name that will appear on the public map (e.g., "St Edward")
    • Website URL - Required public brand website
    • Lead Notification Email - Required address for directory lead notifications
  3. Click "Create Brand"
  1. After creating the brand, click on it to edit
  2. In the Brand Logo section, click "Upload Logo"
  3. Select an image file (JPEG, PNG, GIF, or WebP)
  4. The logo will be uploaded and displayed automatically

Logo requirements:

  • Maximum file size: 2MB
  • Recommended: Square image, at least 200x200 pixels
  • Formats: JPEG, PNG, GIF, WebP

Default Brand

When your organisation is created, a default brand is created using its name. This brand is marked Default and is preselected when you create a development.

You can edit the default brand's details and logo. Pulse does not currently provide a control for changing which brand is the default.

Editing a Brand

  1. Go to Marketing > Brands
  2. Click on the brand you want to edit (or click the edit icon)
  3. Update the name, website, lead notification email, or logo
  4. Click "Save Changes"

Deleting a Brand

The brand list includes a delete control, but it is not currently connected to the deletion workflow. Use the contact form if a brand needs to be removed. A brand with developments must first have those developments reassigned.

Brand Display

Brands are displayed in the following places:

  • Public map - Buyers see the brand name and logo on development pins
  • Development details - Brand logo appears on development pages
  • Development results - The associated brand name and logo identify each development; there is no separate public brand-name search filter

Best Practices

  1. Use recognisable names - Use brand names that buyers will recognise
  2. Upload logos - A logo helps with brand recognition
  3. Keep it simple - Don't create too many brands unless necessary
  4. Be consistent - Use the same brand names across all your materials