Own NewHelp Center

Managing Brands

How to create and manage brand identities for your developments.

Brands allow you to market developments under different names. For example, if your company is "Berkeley Homes PLC", you might have brands like "St Edward" or "Berkeley Homes" for different development types.

Why Use Brands?

  • Multiple identities - Market luxury and standard developments under different names
  • Brand recognition - Buyers see the brand they recognise, not your corporate name
  • Flexible marketing - Each brand can have its own logo

Accessing Brands

  1. Log in to your builder account
  2. Navigate to Marketing > Brands in the sidebar
  3. You'll see a list of all your brands

Creating a Brand

  1. Click the "New Brand" button
  2. Enter the brand details:
    • Brand Name - The name that will appear on the public map (e.g., "St Edward")
    • Description - Internal description for your reference (optional)
  3. Click "Create Brand"
  1. After creating the brand, click on it to edit
  2. In the Brand Logo section, click "Upload Logo"
  3. Select an image file (JPEG, PNG, GIF, or WebP)
  4. The logo will be uploaded and displayed automatically

Logo requirements:

  • Maximum file size: 2MB
  • Recommended: Square image, at least 200x200 pixels
  • Formats: JPEG, PNG, GIF, WebP

Default Brand

When you first sign up, a default brand is created using your organisation name. This brand is marked as "Default" and is used when:

  • You create developments without specifying a brand You can change which brand is the default, or edit the default brand's name and logo.

Editing a Brand

  1. Go to Marketing > Brands
  2. Click on the brand you want to edit (or click the edit icon)
  3. Update the name, description, or logo
  4. Click "Save Changes"

Deleting a Brand

You can only delete a brand if it has no developments assigned to it.

  1. Go to Marketing > Brands
  2. Click the delete icon next to the brand
  3. Confirm the deletion

If the brand has developments, you'll need to reassign them to another brand first.

Brand Display

Brands are displayed in the following places:

  • Public map - Buyers see the brand name and logo on development pins
  • Development details - Brand logo appears on development pages
  • Search results - Buyers can search by brand name

Best Practices

  1. Use recognisable names - Use brand names that buyers will recognise
  2. Upload logos - A logo helps with brand recognition
  3. Keep it simple - Don't create too many brands unless necessary
  4. Be consistent - Use the same brand names across all your materials