Managing Developments

How to add, edit, and manage your property developments.

Learn how to add and manage your property developments on the Own New platform. Your developments will appear on the public map and be visible to potential buyers and mortgage brokers.

Developments are available to Builder Marketing, Admin, and Owner roles. Builder Marketing users can create and update developments; deleting developments requires Admin or Owner access.

Accessing Developments

  1. Log in to your builder account
  2. Navigate to Marketing > Developments in the sidebar
  3. You'll see a table of your developments, with a main-image thumbnail, name, minimum and maximum prices, maximum incentive, sales email, broker email, and status.

Prices are shown in pounds and maximum incentives as percentages. Missing values show Not set. A blank broker email shows Uses default, meaning no development-specific notification override is configured; delivery depends on the effective broker firm's notification settings.

Adding a New Development

Manual Entry

  1. Click the "Add Development" button
  2. The form is organised into four tabs along the top:

Essentials — Core information about the development:

  • Development Name - The name that will appear on the map
  • Description - Marketing description for buyers
  • Brand - Select which brand this development belongs to
  • Status - Draft, Active, Sold Out, or Archived
  • Town/City and Postcode - The development location

Details — Pricing and availability:

  • Price Range - From/To prices
  • Bedrooms - Min/Max bedroom counts
  • Plot Availability - Available, reserved, and sold plot counts

Media — Photos and external links:

  • Photo URLs - Up to 6 image URLs. Photo 1 URL is required and a live preview is shown below each URL.
  • Development URL - Required link to your development page on your website

Notifications — Lead routing:

  • Sales Email - Email for lead notifications (falls back to the brand's lead notification email, then your organisation's catch-all)
  • Broker Assignment - Assign a broker firm to handle leads
  • Broker Notification Email - Override the broker's default email for this development
  1. Each tab shows a completion indicator:
    • Green tick — all required fields filled and at least one optional field completed
    • Amber dot — some fields filled
    • Red alert — validation errors (shown after submitting)
  2. Click "Create Development"

Description, Photo 1 URL, and Development URL are required for manually created developments.

Email CSV Import

If Own New has enabled your builder account for email imports, you can send development updates by CSV.

  1. Download the development CSV template
  2. Fill in one row per development
  3. Send the CSV as an email attachment to the import address supplied by Own New
  4. Send from an approved sender domain for your builder account

Each email should include one CSV attachment only. The file is processed automatically and the sender receives a result email.

Mandatory columns:

ColumnDescription
DeveloperNameBrand or developer name. This must match a brand alias agreed with Own New.
DevelopmentNameDevelopment name shown to buyers and brokers.
DevelopmentPostcodeUK postcode for the development.
DevelopmentTownTown or city.
PriceMinStarting price in pounds, without commas if possible.
PriceMaxMaximum price in pounds, without commas if possible.
CallToActionURLPublic development page URL.
Photo1URLPrimary public image URL.

Optional columns:

ColumnDescription
ReferenceIdYour stable development ID, unique across all brands in your builder account. If blank, Own New derives one from brand, name, and postcode.
AddressDevelopment address.
RegionRegion override, if different from the postcode-derived region.
Latitude / LongitudeCoordinates, if you have them.
BedroomsMin / BedroomsMaxMinimum and maximum bedroom counts.
AvailablePlots / ReservedPlots / SoldPlotsPlot availability counts.
StatusDevelopment status. If blank, the development is treated as active.
SalesEmailDevelopment-specific sales email for lead notifications.
BrokerNotificationEmailOptional development-specific broker notification inbox. New or changed addresses must use an approved domain for the assigned or default broker firm. Blank or omitted preserves the existing override.
Photo2URL to Photo6URLAdditional public image URLs.
DevelopmentDescriptionBuyer-facing development description. If blank or omitted, Own New uses a standard fallback description.

Broker notification email

The optional BrokerNotificationEmail column sets the notification inbox for a development. Existing CSV files without this column continue to work. A missing column or blank cell preserves an existing override; new developments use the effective broker firm's Lead Notification Email in Pulse, if configured.

New or changed addresses must use an approved domain for the development's assigned broker firm, or your organisation's default firm if none is assigned. New developments need a default firm configured before importing an override. Regional and shared inboxes do not need individual contact records. This column does not assign a broker firm or grant access to leads.

Invalid addresses cause that row to be ignored and reported in the result email; existing developments rejected for this field are protected from archival. If verification is temporarily unavailable, the result email identifies affected rows and asks you to resend. Other valid rows may already have been applied.

To remove an override, clear Broker Notification Email in the development's Notifications tab. Blank CSV cells do not clear it. Unchanged addresses are not revalidated, so review the override when changing broker firms or their approved domains.

Multiple brands and senders

Treat each CSV as a complete snapshot for every brand included in DeveloperName. Missing developments previously imported by email for those brands may be archived.

  • Separate files for different brands can be sent independently. Each file must contain the complete development list for its brand, with brand names agreed with Own New.
  • Different colleagues can send files from approved sender domains. The sender and filename do not create separate development lists.
  • If several colleagues manage developments within the same brand, combine their rows into one complete file before sending. Sending separate partial lists can archive each other's developments.
  • Keep ReferenceId values stable and unique across your builder account, including across brands. A brand prefix can help avoid collisions. Reusing a reference can update the same development even when a different brand is supplied.
  • If two files contain the same development, a later processed file can overwrite its imported values. Agree who maintains each development and send the latest complete version.

To withdraw a development, include its row with Status set to Archived, or archive it in Pulse. Keep later CSVs consistent: a row with active or blank status will reactivate it. Email imports currently use complete snapshots; they are not update-only submissions.

If your sender domain, sending partner, or brand names need adding, use the contact form before sending live files.

API / CMS Integration

Have lots of developments? Use the contact form if you have an existing API or CMS feed we can integrate.

Editing a Development

  1. Go to Marketing > Developments
  2. Click on the development you want to edit
  3. Click the "Edit" button
  4. Use the tabs along the top to navigate to the section you want to update
  5. Make your changes and click "Save Changes"

Tip: If you try to leave the page with unsaved changes, you'll see a browser warning to prevent accidental data loss.

Development Status

Each development has a status that controls its visibility:

StatusDescription
DraftNot visible on the public map. Use for developments not yet ready to publish.
ActiveVisible on the public map and available for enquiries.
Sold OutHidden from public development results. Use when sales have ended.
ArchivedHidden from the public map. Use for old developments.

Brand Assignment

Each development must be assigned to a brand. The brand name (not your organisation name) is what appears on the public map. This allows you to market developments under different brand names.

If you haven't set up brands yet, see Managing Brands.

Broker Assignment

Each development can have a specific broker firm assigned. When a lead comes in for this development, the broker firm is automatically assigned to handle it.

Setting a Broker for a Development

  1. Go to Marketing > Developments
  2. Click on the development, then click Edit
  3. Go to the Notifications tab
  4. Under Broker Assignment, search for and select a broker firm — preferred brokers appear first with a star icon
  5. Optionally set a Broker Notification Email to override the broker firm's default email for leads from this development. New or changed addresses must use an approved domain for the assigned firm (or your organisation's default firm).
  6. Click Save Changes

If no broker is assigned at the development level, your organisation's default broker firm (configured in Settings) is used as a fallback.

For development enquiries, the notification address is the development's Broker Notification Email, otherwise the selected firm's Lead Notification Email in Pulse. If the selected firm has no notification email, Pulse does not try a different firm. Your first-contact preference determines who contacts the customer first.

Sales Email

You can set a sales email per development to receive lead notification emails:

  1. In the development edit form, go to the Notifications tab
  2. Enter the email address in the Sales Email field
  3. If left empty, the brand's lead notification email is used; if that is also empty, your organisation's catch-all lead notification email is used

Photos

You can add up to 6 photo URLs per development. These appear on the Own New public map and development details page. Go to the Media tab in the development form to manage photos.

Each photo URL shows a live preview below the input field so you can verify the image loads correctly. If a URL is broken, you'll see a red "Image failed to load" warning — fix the URL before saving.

Photo requirements:

  • Must be publicly accessible URLs (https://)
  • Recommended: High quality images (at least 800x600 pixels)
  • Supported formats: JPEG, PNG, WebP

Note: If photo URLs become broken (e.g., after website changes), a placeholder image will be shown on the map. Keep your photo URLs up to date for the best presentation.

Finding and Deleting Developments

The list shows totals for all, active, draft, and sold-out developments. Search by development name or location, and use the status filter to narrow the table. Click a column heading to sort; use Previous and Next to browse 20 developments per page. On smaller screens, scroll the table horizontally to see all columns.

Click a development name to open its details, or use its actions menu to view details, edit (with the required permission), or open its website. Use Draft, Sold Out, or Archived when you need to retain the record but remove it from public results.

Best Practices

  1. Keep information current - Update prices and availability regularly
  2. Use accurate postcodes - This ensures correct map placement
  3. Add descriptions - Help buyers understand what makes your development special
  4. Link to your website - Drive traffic to your sales pages
  5. Use high-quality images - First impressions matter